A website header is known by different names. To some people, it is the masthead of a website. Others perceive it as a website banner. In layman’s terms, it is the top section of a web page that houses the vital elements of a website. These include its navigation menu, logo, and other relevant information about it. Visitors can learn a lot about a site by going through the contents of its header.
The primary objective of a website header is to inform visitors about a site. In addition, it also simplifies navigation for them throughout the duration for which they stay on a website. An ideal website header fulfils both of these requirements. By fulfilling these objectives, a website header can help you create a solid impression of your brand in the minds of your business prospects. Additionally, you can make your business website stand out among your target audience by paying attention to the following elements:
- Visual appeal: A visually pleasing website header draws the attention of visitors instantly. It has the potential to create a solid impression in a way that lasts for a long time.
- Responsiveness: This is the element that promotes visibility on a website. You can ensure the availability of the content of your website for mobile devices of all sizes by taking care of the responsiveness of its website header design.
- Functionality: The majority of internet users do not want to spend more than a few seconds to get to a web page. This explains the importance of a functionality-rich website header design. If your website design is good in terms of functionalities, it will help you drive more visitors to your website than others.
- Consistency: While you may feel like applying different header design ideas for different sections of a website header, just like you feel about different web pages, keeping it consistent will simplify things for yourself as well as for your visitors.
- White space: Clear visibility influences the navigation experience of a visitor on a website. You can improve the browsing experience of visitors to your site by allowing some white space among the elements of its website header.
- Clarity: By giving a simple and easy-to-understand description in the header section of your website, you can simplify it for your target audience to understand its products and services. This will help you set up your expectations in the right way.
- Branding: You can create a solid impression about your brand among your business prospects by choosing the right logo and putting it on the header.
- Load time: Most visitors expect a website to load in just a few seconds. Your site can load quickly only if its header doesn’t take more than a few seconds to load fully.
These are some of the top features that give a visual appeal to a header design and also make it useful. Now that you know about the vital elements of the header design of a website, the next thing you would want to know is the different types of header design choices from which you can pick your option.