Thinking of hiring a cheap website design company for your business? Well, it’s no less than buying a discounted parachute that comes for cheap but will not open at the right time and risk your life. The same is the case when you get cheap website design for your business website where your website turns out to be more confusing forcing your potential customers to hit the back button rather than exploring your website for making a purchase.
While exploring website design options, it’s helpful to draw inspiration from successful examples. We recently published a blog showcasing 10 Best SaaS Website Designs to Take Inspiration From that can provide valuable insights.
In this digital era, your website is the storefront that will earn you business and sales, and having a website that screams its invention dating back to the 90s will do more harm than good for your business. So, invest in a website that does not need a flashlight for navigation because cheap websites have more drawbacks than advantages that you can think of. Read on to find out how cheap website designs have hidden costs associated with it and how a good quality website can be a game changer for your business:
Why Businesses Opt for Cheap Website Design
There are various reasons why businesses choose to opt for cheap website designs. Here we list down a few of them:
- Budget constraints and limited resources
Many times, businesses wish to have a website, but they do not have enough funds and resources to hire an expert web designer to get the work done. As a result, they tend to opt for cheap website designs without taking into account the quality they will be getting for cheap prices. Also, they stay unaware of how a bad website can hamper their business and settle down for cheap website design.
- Misconceptions about website design needs for small businesses
A website is no less than a conversion tool that can convert your audience into loyal customers. However, many small businesses are unaware of a website’s functionality and how it can attract customers to buy your products. Thus, they end up making the mistake of opting for cheap website design.
- Influence of deceptive low-cost offers
Many web design companies offer a lower price for designing a website, promising quality work. In such a scenario, you may feel that you have found a quality website developer, but sometimes, their offerings may be too good to be true. Their offering may be deceptive and may lure you to seek their services being convinced with what they are offering. This is another reason why businesses opt for cheap web designing without actually verifying what these website designers are going to deliver in reality.
How Cheap Website Design Services Cut Costs
Website designers who offer unbelievably low prices for website design may surely be saving bucks even after quoting low prices. But how do they cut the website development costs? Here is how:
- Outsourcing to inexperienced designers
There is nothing wrong with outsourcing the website development work to a plethora of talented website developers all around the world. But, the main problem arises when the website developers whom you have hired hand over your work to inexperienced and low-quality website developers who can spoil your website design and shut the doors for your website to serve as a conversion tool.
- Use of pre-made templates lacking customization
Cheap websites mostly use premade templates that are free and lack customization. All that these developers do is change a few elements of the website design, fill the website with your content instead of the previously existing one and hand over the same to you, boasting of a high-quality website. This way cheap website designers can save on the costs while delivering a website that is far from being original and only looks copied and lacks customization.
- Lack of scalability and future-proofing
Many think that building a website is a one-time investment, but in reality, this is not the case. As the market witnesses transformation and changes, you have to keep your website updated with any such changes and refinements. But the same is only possible when you have a website that is scalable. Usually, cheap websites lack scalability and lack to offer the option of customisation to meet your business growth.
- Minimal after-sales support and maintenance
Website developers also save costs by offering little or no after-sales support. Once a website is handed over to you, there are chances that some or other issues may pop up in the future. This is quite a normal scenario in website development but the developers should be qualified and expert enough to handle such a situation and provide apt solutions in case any problem creeps up in the future. But, such a client support system is usually non-existent when opting for cheap website designing services.
Drawbacks of Cheap Website Design
Website design is crucial for marking an online presence. But even the most effective and aesthetically good-looking websites may have their own drawbacks, let alone cheap website designs. Cheap websites have their own complete package of drawbacks that can hamper the user experience and overall effectiveness. Here are a few drawbacks of cheap website designs:
- Poor user experience and design aesthetics
Websites that are designed for cheap prices are often built using pre-designed templates which will not make your website stand out of the crowd. Your website will lack originality and will make your website similar to thousands of others over the internet. There exists no uniqueness and may pose a non-effective online presence, which presents a distinctive image for your brand. This ultimately results in poor user experience, which will make the customers switch to other websites for buying their products making you lose customers on the go.
- Compromised website performance and loading speeds
Cheap websites lack optimization for performance and are usually built by inexperienced website developers. Hence, it is easy to assume that the coding structure may lack expertise and may result in poor quality coding. Moreover, with the passage of time, it becomes difficult to add any new features to the website. As a result, the maintenance cost of the website might also rise, resulting in a huge investment in the long run.
Cheap websites also make use of shared servers which also results in slower loading speed. It is because every website that shares the same server is in a queue with other websites, resulting in longer web page loading times.
- Increased security risks and vulnerabilities
Cheap websites often fail to deploy security features at their best, and thus, businesses may easily fall prey to data security breaches and phishing attacks. This may also result in businesses losing control over their website and getting their website hacked, which is no less than a disaster for businesses having an e-commerce website.
- Higher long-term costs due to frequent fixes and updates
Website designers who offer you website designing services for cheap prices do not feel any responsibility to assist you after sales. They may not be active enough to help you with the issues and problems that may pop up on your website in the near future. They are not even bothered about negative reviews that may hamper their brand image, but this will result in higher long-term costs for your business when you have to get regular updates and frequent fixes done every now and then on your business website.
Benefits of Investing in Quality Web Design
Quality web design is important for both search engines and humans and is a valuable investment for every business that wishes to put its best foot forward. Want to know it can help your business grow and strengthen it all the more? Read on to find it out yourself: A good quality website design does more than just look visually appealing – it enhances user experience, strengthens brand image, and drives conversions. This is why your business needs a custom designed website tailored to its unique needs and goals, something we explore further in our blog Why Your Business Needs a Custom Designed Website.
Enhanced user experience leading to higher conversion rates
One of the primary reasons for having a business website is to help your audience navigate through your business and help them see what you intend to show and make them understand. However, a cheap web design may fail in doing so owing to unclear messages and confusing navigation. Thus, it is imperative that you invest in quality websites to make way for easy navigation, with clear call-to-action buttons and a checkout process that provides a seamless experience to your customers.
Going by a study, it is believed that a good website design can hike the conversion rates up to 400%. Yes, you have heard that right! When your audience has a positive experience while being on your website, they are more prone to connect with your website, stay engaged on it and make purchases while transforming into long term loyal customers.
This is possible when you invest in creating a quality website that showcases a user-friendly design with effective landing pages, engaging visuals, clear call-to-actions, easy navigation and a lot more. All these factors enhance customer satisfaction, resulting in higher conversion rates.
Better performance and SEO advantages
Professional website services also help in improving the rankings of your website. It helps in engaging your audience in a better way out and builds better relationships with them while enhancing their customer experience. Good websites also have the ability to get more people to visit your site, increase the conversion rate and also boost sales. As a result, you gain a competitive edge, bringing growth to your business and earning more loyal customers.
Long-term savings and reliability
Most people feel that getting their websites designed for a cheap price is a good deal. But in reality, it is just the other way round. Cheap websites secretly make you pay more in the long run for their maintenance and other factors that come in between. On the contrary, good quality website designs mean long term savings because you will not be required to spend on the maintenance of the websites every now and again.
Good website designers also value good communication and compromise, which makes them reliable and your go-to website designer for any additions that you have to make to your website.
Stronger brand image and customer trust
Your Small business web design has a direct impact on what your audience perceives about your brand. If it is well-maintained, updated and attractive, their perception comes in your favor. Thus, having a user-friendly interface can catch the attention of your audience and bring a hike to the trust factor of your website design, which is only possible when you invest in a quality website design.
A good website design also builds a strong image of your brand that stays consistent across different areas. Websites that have a high visual appeal are more prone to mark a lasting impression and attract relevant organic traffic. Leveraging AI for better user experience (UX) design can be a game-changer, as explored in our blog on How to Improve UX Design with AI.
Conclusion
If you are someone who is on the verge of expanding your business by creating a website that speaks in volumes, never fall for cheap website design. While it may be pretty tempting to seek the services of cheap website designers, remember that a website is your online face and has to support a healthy return in the long run. And, that is not possible when you have
Are you someone who is not ready to afford a fancy website? Worry not! There are certain ways by which you can bridge the gap between affordability and quality in website design. Want to know how? The answer is ‘by contacting the right website developers who can do justice to your website.” One such name is GoXwide website developers who walk the extra mile to create websites that are user-friendly, SEO optimized and provide peak performance. They create affordable website design for your business without compromising on their aesthetic appeal and design. So, what do you wait for? Contact the professionals now and elevate your online presence to unlock the full potential of your business!
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