Over the last few years, SaaS, or software as a service, has gained popularity in all sectors. In recent times, it can be observed that a more significant number of companies are considering software solutions based on the cloud for their service requirements.
Since intense competition exists, businesses have been waiting to avail of cloud software services. Therefore, organizations’ websites should be visually appealing to ensure they can effectively fight the competition in this market.
A SaaS website design is one of the most crucial elements that will decide the viability of the product. It should be obvious and instruct what the product features, benefits, and user experience suggest. So, below, we have compiled a list of the 10 best SaaS website designs that can help guide and inspire your online platform design process. Hopefully, this should provide you with many ideas on creating a visually appealing website for Saas.
Essential Elements of a SaaS Product Page That Convert Well
If you look at the structure of the Great Saas website design below, it becomes clear that several elements always hold a significant key. It is to convert curious prospects into customers when creatively and precisely combined. These elements create a powerful story that directly speaks to the needs and ambitions of potential clients.
Let’s take a closer look at B2B SAAS website best practices to see how they work to yield engaging and effective product marketing.
Effective Copywriting
- Product Presentation: You must plainly and directly present your SaaS solutions to prospective customers. To focus on the company’s messaging, product marketing teams would usually engage in countless hours of preparations and research.
- Strong Headlines: The product page’s initial statement creates a background for the user’s entire experience. A captivating headline with clever subheadings will succinctly show off the key benefits of your product.
- Persuasive Copy: Ultimately, the writer must get into a dialogue with the reader that grabs their attention, teaches them something new, and convinces them. List features of product and stress results. Whenever possible, be specific and use a figure.
User-Compatible Style
- Simple Design: Your product page needs an easy-to-follow structure where one section flows naturally into another. This improves usability and encourages visitors to explore your site more thoroughly.
- Consistent Branding: In a crowded marketplace, uniformity in design and voice will set your SaaS offering apart from others while at the same time reinforcing your brand message and building customer trust.
Visuals
- Product Image: No words could be better spoken than by an image, and when we talk about software as a service, then there is nothing more descriptive of its usefulness, functionality, and aesthetic appeal than the user interface of the product.
- Animations: while helping to make complex concepts easier to understand and retain, they also give your product page individuality and personality.
- Explainer videos: These can help you focus on essential aspects of your product, show it in action, and interestingly present your value proposition.
Trust signals and social proof
- Bars of Trust: The only places where trust bars should not be missed are the product pages. It’s simply the easiest and quickest way to associate your products with other reputable businesses in this industry.
- Certification Badges: Showing trust signals such as industry accreditations, SSL certificates, or privacy badges will instantly increase credibility on your site and confirm its authenticity regarding safety matters to visitors.
- Testimonials & Customer evaluations: Honest testimonies and great reviews work well by showcasing positive experiences from existing users.
- Case Studies and Success Stories: Do not hesitate when boasting about how your product has brought exceptional customer gains.
Top 10 Designs for SaaS Websites
The top Saas websites that can assist you in taking the appropriate steps are detailed below:
1. Mailchimp
Business organizations are enabled to automate email campaigns and pay better attention to their audience using an all-in-one marketing platform, Mailchimp. Mailchimp’s brand personality, reflected by the creatively vibrant website, entails the use of bold colors, humoristic graphics, and unique animations that draw visitors in and excite them. They further provide some tools and client success stories that can guide and inspire the marketer. Its flexible design improves lead generation and makes it easy to subscribe to services.
2. Trello
Source – Trello
Trello is an easy-to-use project management app that allows users to finish tasks and communicate with colleagues. This was shown on its website: with colorful images and graphics, it can easily attract users’ attention. Important features can be shown through good user interactivity; web design responsiveness will allow users to keep interacting along the way.
3. HubSpot
Source – HubSpot
Among the top SaaS companies, HubSpot offers a broad spectrum of marketing, sales, and customer service apps. The website is strongly typographic, with vibrant color palettes, powerful graphic elements, and easy navigation. Visually, it makes a bold statement that emphasizes the all-in-one platform for businesses. Interactive pieces such as calculators and quizzes are set in place to provide an experience unique to each visitor.
4. Slack
Source – Slack
From the witty sketches and animations that infuse life into its brand to the sharp typeface and the flashy colors that go a long way in adding vivacity and panache, the Slack website is designed to reflect a fun design for the user. The user-friendly disposition of the layout and emphasis on salient aspects of the software product in an understandable way is another great example of how the complication of software products can be made fun and accessible to its target audiences.
5. Evernote
Source – Evernote
Evernote’s website design emanates sophistication and trend with a striking hero image that immediately grabs your attention, bold writing, a monochromatic color palette, and clean layouts with distinct sections to walk visitors through its numerous services. In the case of any of them, this will help Evernote strike an ideal balance between form and function in their designs.
6. Jotform
Source – JotForm
Jotform’s website design is the epitome of usability and simplicity. Simplicity can enhance user experiences, as exemplified by Jotform, which has an attractive homepage with a simple style and bright colors, clear navigation, easy for users to find information, and use of white space and transparent headings that allow for digestion.
7. Freshworks
Source – freshworks
Freshworks offers customer engagement software such as CRM and helpdesk software. Their slick yet professional website design provides clarity and ease of use while appearing efficient and simple, employing whitespace and being concise in their language. Furthermore, including case studies or customer endorsements proves their products’ practicality. Additionally, thanks to their layout, people can simply sign up for free trials or request samples!
8. Zoho CRM
Source – Zoho CRM
Zoho CRM’s website is well-designed and informative for those companies that need an all-in-one solution when it comes to CRM. On the home page, major features and advantages are well marked, while the rough refinement and delicate animation put the concept in a nutshell. Clear typography from Zoho CRM makes its value offer immediate for visitors, which ideally places the design of the company at the level of a superb example of established online branding.
9. Intercom
Source – Intercom
Intercom is an online messaging platform that enables businesses to communicate with their consumers in a better, more effective, and scalable way. Built using minimalist elegance, the website includes visually appealing photography, to-the-point text, and simple animations. This simple animation and white space give this site an aesthetic of sophistication and class to which many users are drawn. There is more proof of Intercom’s success in the client testimonials, but its whole design oozes professionalism and reliability, giving it a great example of SaaS site design.
10. Basecamp
Source – Basecamp
The use of muted colours and simple design elements would calm the atmosphere, and the clear typography would lead the user to the most important facts in the most convenient and friendly way. One of the most perfect examples of the willingness to be effective and simple is the design of the Basecamp website. Basecamp’s main page is designed with a very attractive grid-based layout that clearly illustrates each feature and benefit of Basecamp. This design illustrates Basecamp’s serious commitment to defining complex ideas through simplicity.
You can also read our other blog posts –
- 11 Signs Your Website Desperately Needs a Redesign
- What is a SaaS Business Model for E-commerce Websites?
Bottom Line!
A SaaS website design has to be visually appealing. A beautiful and user-friendly website designed for any company will attract more visitors, increase conversions, and drive revenue. These 10 best SaaS designs help businesses create polished, engaging online experiences for product or service representation online. It’s an investment that will most certainly pay off for any SaaS organization.
If you’re looking to create a captivating SaaS website design that resonates with your target audience, the experts at Goxwide are here to help. Our team of skilled designers and developers can bring your vision to life, ensuring your online presence stands out in the competitive SaaS landscape. Contact us today to schedule a consultation and take the first step towards an exceptional website that drives growth and success.
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